Portfolio
Selected Work
50 projects across 15 industries spanning 25+ years of digital transformation, UX innovation, and AI-powered experiences.
Infiniti Motors
Global digital transformation for Infiniti's web and mobile platforms across 180 countries and 34 languages, ensuring luxury brand consistency and WCAG compliance.
Infiniti Motors, a luxury vehicle division of Nissan Motor Co., Ltd., engaged in an end-to-end management project for their web and mobile products within the automotive industry. This initiative aimed to uphold Infiniti's luxury brand across 180 cou
Nissan
End-to-end digital transformation for Nissan's North American consumer and dealer platforms, driving a 40% increase in online inquiries.
Nissan Motors, a leader in the automotive industry, engaged in an end-to-end revamp of its North American digital platform to enhance user experiences across web and mobile for both B2C and B2B audiences. This project was guided by a research-led app
Carey International
Mobile app design for Carey International's Embarque chauffeur service, streamlining luxury ground transportation booking and real-time tracking.
The engagement with Carey International, a leader in chauffeured services, aimed to modernize its operations through an end-to-end digital transformation. Situated within the automotive industry, the project focused on creating a seamless user experi
Hyundai Automotive
B2C and B2B product design and development for Hyundai's North American digital presence, achieving 40% growth in online engagement.
Hyundai Motors, a leader in automotive innovation, engaged to overhaul its digital presence in the U.S. automotive market. The aim was to enhance customer engagement and streamline operations through a modern and responsive digital solution. Grounded
Kelly Blue Book
Complete information architecture redesign and UX overhaul for Kelley Blue Book's automotive valuation platform, serving millions of monthly users.
Kelley Blue Book (KBB), a trusted player in the used car valuation market, engaged in an end-to-end product design and development management project to expand its brand authority into the new car research segment within the automotive industry. The
Global Banking and Financial Services Company (cannot provide name due to confidentiality)
Customer-centric mortgage platform design for a global banking client, integrating application, research, and financial planning tools.
The engagement involved a comprehensive redesign for a global banking client in the financial services industry, specifically focusing on the UK mortgage market. The goal was to enhance the mortgage application experience using a research-led approac
Finnech
Fintech platform redesign for Finnech, automating and personalizing complex cash management processes for banking and insurance companies worldwide.
The engagement involved redesigning a financial technology platform for Finnech, a client in the Financial Services industry specializing in cash management automation. The project aimed to enhance financial transparency and operational efficiency us
Global UHNWI (Ultra High New Worth Individuals)
Wealth management SaaS platform for ultra-high-net-worth individuals, featuring real-time portfolio insights and an award-winning advisor calculator.
A global wealth management SaaS company in the financial services sector engaged us to enhance the investment experience for ultra-high-net-worth individuals (UHNWIs) and streamline advisor workflows. By leveraging the client's existing platform and
Live, Give, Save
Mobile fintech app integrating charitable giving and retirement savings into everyday transactions, built with Xamarin for cross-platform deployment.
Live, Give, Save, a mobile finance startup in the financial services industry, empowers users to enhance their financial well-being and social impact by integrating charitable giving and retirement savings into everyday transactions. Grounded in a re
Harvey's Furniture
Interactive in-store shopping experience for Harvey's Furniture, connecting at-home browsing with in-store and online purchasing via tablet app.
The engagement with Harvey's Furniture, a UK-based retail chain specializing in furniture and home accessories, aimed to transform their customer journey in the competitive retail industry. By employing a research-led approach, innovative digital too
BES Supplies
E-commerce platform redesign for BES Supplies, addressing information architecture challenges and improving the B2B purchasing experience.
BES Supplies, a prominent UK-based retailer specializing in plumbing and gas equipment, sought a redesign of their web and mobile platforms to better manage their extensive catalog of over 15,000 products. Utilizing a research-led approach, the proje
Poundland
Digital platform redesign for Poundland, serving both B2B wholesale and B2C retail customers with improved navigation and product discovery.
The engagement with Poundland, a leading British retail chain, focused on revamping its digital presence to cater to both B2B and B2C customers. The retail industry project involved a research-led approach, grounded in user-focused design, to enhance
Demon Tweeks
E-commerce redesign for Demon Tweeks motorsport retailer, streamlining the parts browsing and purchasing process for automotive enthusiasts.
Demon Tweeks, a UK-based retailer specializing in motorsport and automotive products, engaged a comprehensive redesign of their digital platforms, including web and mobile interfaces. Operating in the retail industry, the project was guided by a rese
TMHCC Specialty Insurance
Multi-platform insurance portal for TMHCC Specialty, enabling brokers and underwriters to effectively manage and sell insurance products.
The engagement with Tokio Marine HCC (TMHCC) Specialty Insurance involved designing a comprehensive digital platform for brokers in the specialty insurance sector. This project focused on providing a flexible and customizable web and mobile solution,
Global Insurance Company
Agent portal for a global insurance company, transforming enrollment and supplemental insurance workflows.
The engagement involved a comprehensive redesign of a global insurance company's agent microsite system, focusing on supplemental insurance products. As a Fortune 500 industry leader, the company needed a streamlined, efficient user experience to enh
TMHCC
Trade credit portal for TMHCC, redesigning broker workflows for credit limit management, company search, and policy administration.
TMHCC, a global specialty insurance provider, engaged in a project to modernize and enhance its Trade Credit Portal. The initiative aimed to deliver a streamlined, user-focused platform to better serve brokers, underwriters, and policyholders, ground
TMHCC
Italian surety bond platform for TMHCC, streamlining credit control, principal management, and operational efficiency for the European market.
TMHCC, a global leader in specialty insurance, engaged in modernizing their Italian Surety operations by developing two multi-channel portals aimed at enhancing credit control and principal management processes. This initiative rooted itself in a res
Adecco
Multi-brand recruitment and rewards platform for Adecco, including candidate and associate journey optimization across Office Angels and Adecco brands.
The engagement involved transforming Adecco's digital presence, a leader in recruitment, by consolidating 52 global brands into a unified platform. The project aimed to streamline user experience across various markets and enhance user engagement, gr
British Library
Full website redesign for the British Library, achieving 100% WCAG 2.0 AA compliance across 28,000+ pages with React and Sitecore headless architecture.
The British Library, a cornerstone of the UK's public services sector, engaged in a comprehensive digital redesign of its expansive website to enhance accessibility and usability. Utilizing a research-led approach, the project aimed to ensure seamles
UK Post Office
Self-service kiosk and digital experience redesign for the UK Post Office, improving usability through extensive user research and journey mapping.
The UK Post Office engaged in a redesign of its customer-facing point-of-sale (POS) system, a critical component of its public service offerings. Grounded in a research-led approach, the project spanned the public services industry, aiming to improve
Betfred
Five-year digital transformation of Betfred's online platform, achieving 100% year-on-year growth and 98% customer satisfaction through personalisation.
The engagement involved leading a transformative change for Betfred Digital, a division of the British iGaming company Betfred. The primary objective was to overhaul their digital operations, enhance user experience, and establish a profitable online
Leading gaming provider in online sports betting and igaming
Virtual reality casino concept for a leading gaming provider, creating immersive social gambling experiences in impossible architectural environments.
The engagement involved designing a proof of concept (POC) for a leading gaming provider in the iGaming industry, aimed at developing a fully immersive virtual casino. This innovative project sought to integrate live, real-money gaming and sports bet
Contiki Travel
Digital platform redesign for Contiki Travel, delivering persona-driven personalisation that increased engagement by 39% and conversions by 25%.
Contiki Travel, a company specializing in group travel experiences for young adults, partnered with us to enhance their digital platforms and engage their dynamic audience in the travel industry. The project leveraged a research-led approach involvin
BAH (British Airways Holidays)
Personalisation strategy and UX redesign for British Airways Holidays, optimizing the research, planning, and booking journey for holiday travellers.
British Airways Holidays (BAH), a division of British Airways in the travel industry, engaged in a comprehensive user experience (UX) overhaul to enhance their digital platform. Grounded in a research-led approach, the project aimed to adapt to shift
Travel Ireland
Community section redesign for Tourism Ireland, engaging diverse traveller personas through immersive storytelling and personalized content.
Travel Ireland partnered with Tourism Ireland to redesign the "Community" section of its digital platform, aiming to better engage diverse audiences and enhance trip planning experiences. Rooted in a research-led approach, the project focused on crea
TMHCC Travel Insurance
Travel insurance platform redesign for TMHCC, improving quote-to-purchase conversion and streamlining the policy management experience.
The engagement with TMHCC Travel Insurance involved a complete redesign of their digital platform, focused on the insurance industry. This global provider faced challenges with outdated systems, leading to decreased customer satisfaction and engageme
Sea Island Resorts
Luxury resort digital experience for Sea Island, elevating the brand while making exclusive amenities and booking accessible across all devices.
The engagement involved a comprehensive digital transformation for Sea Island Resorts, a prestigious hospitality brand based in Georgia. Designed to reflect the elegance and sophistication of the resort, the project aimed to revamp their online prese
Virgin Australia
Velocity loyalty program mobile app for Virgin Australia, enhancing the frequent flyer experience with personalized rewards and flight management.
Virgin Australia, a premier airline in the Asia-Pacific region, engaged in a digital transformation effort to simplify and enhance the travel journey for customers by developing a mobile application. This initiative aimed to integrate loyalty program
Avios
Agile delivery framework for Avios loyalty program, implementing Spotify-inspired self-organising squads with continuous delivery pipelines.
The engagement with Avios, a leader in loyalty programs under the International Airlines Group, focused on reimagining their operational model to align with modern agile practices. Operating within the loyalty industry, the project emphasized a resea
Extended Stay America
Digital booking platform redesign for Extended Stay America, optimizing the extended-stay experience for business and leisure travellers.
Extended Stay America (ESA), a leader in the hospitality industry, aimed to modernize its digital offerings by transitioning to a mobile-first application. Designers embedded on-site for a week, living as guests to understand the extended-stay journey
Spirit Airlines
Mobile booking flow redesign for Spirit Airlines, streamlining the low-cost carrier experience and reducing friction in the purchase journey.
Spirit Airlines, a leading low-cost airline, engaged in a comprehensive overhaul of its mobile app to create a more intuitive, feature-rich platform for bookings, check-ins, and travel management. Grounded in a research-led approach, the project focu
Monster Hunter Tri
Immersive virtual world and community platform for Monster Hunter Tri (Capcom), featuring an encyclopedia, bestiary, and social village experience.
Leading a strategic digital engagement for Capcom's Monster Hunter Tri, the project revolved around introducing the franchise's complex cooperative gameplay to Wii users. Operating within the gaming industry, the approach was grounded in research-led
SEGA
Virtual world concept for SEGA City virtual entertainment world, designing immersive gaming, shopping, and residential environments.
SEGA, a renowned leader in the gaming industry, sought to enhance its brand presence and customer loyalty through a virtual world that integrates its varied gaming communities. Grounded in a research-led approach, the project focused on creating a un
Capcom
Promotional video and advertising campaign for Devil May Cry 4, building anticipation through cinematic trailers, brand assets, and marketing creative for Capcom's flagship franchise.
Capcom engaged the team to produce a promotional video and advertising campaign for the launch of Devil May Cry 4. The core deliverables were cinematic trailers, marketing assets, and brand creative designed to build anticipation and showcase the gam
Sony
Promotional video, advertising campaign, and in-game tutorial for LittleBigPlanet's PlayStation launch — showcasing the game's creative potential and driving 300,000+ registrations.
Sony Interactive Entertainment engaged the team to produce a promotional video and advertising campaign for the PlayStation launch of LittleBigPlanet, alongside the design of an in-game tutorial experience that onboarded new players into the user-gen
Platinum Games
Cinematic trailer and multi-channel marketing campaign for Bayonetta's global launch — promotional videos, social strategy, and community engagement that drove millions of views and critical acclaim.
PlatinumGames engaged the team to produce a cinematic trailer and multi-channel marketing campaign for the global launch of Bayonetta — a brand-new action game franchise. The core deliverables were high-impact promotional video production and advertis
Haven
A self-funded, non-profit AI companion for LGBTQIA+ youth — providing 24/7 support, resources, and a safe space for young people facing homelessness, bullying, isolation, or abuse.
Haven is a self-funded, non-profit AI companion designed and built for LGBTQIA+ youth. She provides a free, confidential, 24/7 safe space for young people who may be homeless, bullied, abused, lonely, or isolated — offering empathetic conversation, v
AI powered Bucky POC
Self-funded proof of concept — an AI-powered dining assistant integrating conversational ordering, personalized recommendations, and POS-connected checkout across mobile and table-side tablets.
Self-funded proof of concept for the Bucky Dining Experience, an AI/NLP-enabled system for restaurant hospitality. Designed a conversational AI assistant integrating mobile apps, table tablets, and POS systems to enable personalized ordering, menu re
AI powered Celeste Concierge POC
Self-funded proof of concept — an AI-powered personal shopping concierge for luxury fashion retail, providing high-net-worth clients with conversational styling, real-time inventory, and white-glove delivery.
Self-funded proof of concept for Celeste Concierge, an AI-powered virtual assistant for luxury fashion retail. Designed a conversational AI concierge providing high-net-worth customers with personalized styling advice, real-time inventory access, and
Ofcom
Self-funded proof of concept — an AI-powered complaint assistant for the UK communications regulator, enabling citizens to quickly lodge complaints and access regulatory information via a slide-out conversational panel.
Self-funded proof of concept for an AI-powered complaint assistant for Ofcom, the UK's communications regulator. Designed a slide-out conversational panel enabling citizens to quickly lodge complaints, check case status, and access regulatory inform
HMRC
Self-funded virtual world concept developed for an HMRC Innovation Day — a fully navigable virtual office with lobby, training rooms, and lounge, accessible via VR headsets, desktop, tablet, and mobile in both 3D and 2D modes.
Developed for an HMRC Innovation Day immediately before the Covid pandemic, this self-funded concept demonstrated how virtual world technology could transform public service delivery. A fully navigable virtual HMRC office — lobby, training rooms, lo
Airport Industry
AI and augmented reality concept for the connected airport traveller — AR smart glasses, real-time wayfinding, proactive notifications, and a fully mapped end-to-end passenger journey. Presented to four major European airports.
One of the most ambitious innovation concepts in the portfolio — a comprehensive vision for the Connected Customer airport experience, combining AI-powered personalisation with augmented reality smart glasses to transform every touchpoint of the pas
Innovation: Financial Services Industry
Self-funded VR/AR lead generation concept for UHNWI wealth management — replacing $10K client acquisition costs with a $500 luxury-gifted headset that delivers immersive private meetings and portfolio visualization from the prospect's own home.
A self-funded innovation concept that reimagined UHNWI client acquisition for wealth management firms. The core insight: the average cost of acquiring an ultra-high-net-worth client is approximately $10,000. What if firms invested $500 in a luxury-gi
Caesar's Innovation: Entertainment
Self-funded AR glasses concept for Caesars Entertainment — contextual overlays across gaming, dining, spa, and retail that personalise every guest touchpoint, drive ancillary revenue, and turn experiences into organic social advocacy.
Building on the AR glasses vision developed for the airport industry, this self-funded concept adapted the connected customer experience for Caesars Entertainment. AR smart glasses transform every touchpoint — gaming floor, dining, spa, retail — into
Adecco
Self-funded VR recruitment concept developed for Adecco immediately before Covid — virtual interview rooms, reception lobbies, and meeting spaces that would allow safe, immersive hiring when the world shut down weeks later.
Adecco, a global leader in workforce solutions within the recruitment industry, sought innovative methods to modernize their recruitment process amid the COVID-19 pandemic. A research-led approach grounded in understanding candidate engagement challe
The Affinity Model
A visionary mobile application framework conceived in 1999 — a decade before smartphones — that predicted proximity-based networking, mobile commerce, location services, and the entire app ecosystem that would become trillion-dollar industries.
In October 1999, nine years before the iPhone App Store launched, this document laid out the Affinity Model — a unified mobile platform using wireless proximity detection to connect people, commerce, and experiences. Every major concept became a bill
Eurostar
VR solution for Eurostar bridging expectation and experience, letting customers explore train interiors, lounges, and destinations before booking.
Eurostar, a leader in the travel industry, sought innovative methods to enhance customer engagement in an increasingly competitive market. The engagement involved developing a virtual reality (VR) solution to provide potential travelers with an immer
DriveTech VR
Self-funded VR driver training and insurance assessment concept for DriveTech — making driver training affordable for UK young people while giving insurers real driving data instead of crude demographic pricing.
A self-funded proof of concept for DriveTech addressing a real UK problem: learning to drive is prohibitively expensive. This two-sided VR platform lets young drivers practise at home on consumer headsets while sharing training data with insurers fo
SoloSolutionsAI
Founder, designer, and engineer of a full-stack AI platform democratising artificial intelligence for solo professionals and small businesses — 8 industry verticals, 127 AI agents, bilingual, launching 2026.
SoloSolutionsAI is a self-funded, full-stack AI platform built from the ground up to democratise artificial intelligence for solo professionals and small businesses. A 6-layer autonomous platform serving 8 industry verticals, powered by 127 AI agent
Cura Mirai
Patent-pending Human Operating System — a 10-layer governance architecture ensuring AI behaves with responsibility, restraint, and accountability as it grows in capability.
Cura Mirai — future care — is a patent-pending Human Operating System: a governance-first architecture designed to shape how machine intelligence behaves as it grows in capability. It enforces human protection boundaries, jurisdictional law, consent