Insights
Thinking Out Loud
Perspectives on AI, emerging technology, experience design, and the intersection of human understanding and intelligent systems.
Research Did Not Get Automated. It Got Easier to Skip.
AI will summarise your interviews in seconds. It cannot tell you about the people you never spoke to, and it will happily invent them if you ask.
What a Designer Does When the Code Writes Itself
Prototyping in code collapsed the distance between a wireframe and a product. It did not collapse the distance between a product and a good one.
The Interface Is Where the Model Meets a Person
Generating a screen is now cheap. Deciding what the screen should do when the model is wrong is the job, and it has not got any cheaper.
The Journey Is the Destination: Building Excitement Before Anyone Arrives
How emerging technology transforms the trip to the destination into part of the experience itself — and why the brands that master this will own the future of experiential entertainment.
The Connected Experience: Why Before and After Matter More Than During
The brands that win aren't optimising the visit — they're designing the entire relationship, from first spark of interest to long after the guest goes home.
Democratising AI: Why a Solo Veterinarian Deserves the Same Tools as a Fortune 500
The case for building AI platforms that serve the 33 million small businesses, not just the enterprises that can afford custom solutions.
The Hardest Problem in AI Isn't Intelligence — It's Responsibility
What happens when an AI companion fails a child in crisis? And what we're building to make sure it never happens again.
AR Beyond the Screen: Why the Next Interface Is the World Itself
From airport wayfinding to casino floors — augmented reality is about to reshape how we experience physical spaces.
Why Seeing Around Corners Matters Less Than Knowing When to Turn
A lesson from predicting the app economy in 1999 — and waiting a decade for the world to catch up.