Nissan
End-to-end digital transformation for Nissan's North American consumer and dealer platforms, driving a 40% increase in online inquiries.
Duration
1.1 years
Team
140+
Scale
Global Enterprise
Scope
North America
Overview
Nissan Motors, a leader in the automotive industry, engaged in an end-to-end revamp of its North American digital platform to enhance user experiences across web and mobile for both B2C and B2B audiences. This project was guided by a research-led approach to ensure a seamless, user-centered experience aligning with Nissan's strategic digital objectives.
Challenge
Modernize Nissan's digital presence to engage consumers and business partners more effectively.
Address the need for significant improvements in user experience, accessibility compliance, and scalability.
Support diverse user needs, including car buyers, dealerships, and fleet managers, while maintaining a cohesive brand identity.
Research & Discovery
Conducted user research sessions, including persona development and journey mapping, to uncover specific user needs and challenges.
Led usability testing to refine navigation and improve user experience.
Engaged in accessibility compliance audits to ensure adherence to WCAG 2.0 AA standards across the platform.
Solution & Deliverables
Developed high-fidelity wireframes and interactive prototypes, informed by research, to prioritize intuitive navigation and personalized user experiences.
Delivered a web and mobile-optimized platform, integrating dynamic car configurators, dealership locators, and fleet management tools.
Embedded accessibility standards into all deliverables and ensured a scalable architecture to support future enhancements.
Results & Impact
Results included improved user engagement and operational efficiency, with enhanced consumer car-buying and business user experiences.
Successfully achieved accessibility compliance, bolstering Nissan's digital presence and enhancing brand loyalty.
Positioned Nissan as a digital innovator in the competitive North American automotive market through a cohesive, user-centric platform.
Project Artifacts
Project Details
Industry
Automotive
Duration
1.1 years
Team Size
140+
Direct Reports
7
Scale
Global Enterprise
Scope
North America
Budget
1M+
Platforms
Web, Mobile, CMS and CRM Platform, Multi-channel, etc.
Regulatory
Heavy
Engagement
Digital Transformation end to end, Platform Build, CMS and CRM Implementations, Product Marketing, Multi-variate languages, hosting, training, ongoing support and business as usual