TMHCC Specialty Insurance

Brokers needed flexible, customized digital platforms to effectively showcase service offerings and expertise tailored to niche markets.

Integration with existing systems was necessary to offer seamless user management and site updates.

A user-friendly, scalable system was required to ensure rapid deployment without losing customization and functionality.

Conducted user research and interviews to understand broker and client needs, challenges faced in the current digital environment, and to define user personas.

Led journey mapping sessions to identify key interaction points and optimize the broker-client engagement process.

Performed usability testing and walkthroughs to validate design assumptions and inform decision-making.

Delivered over 70 web and mobile platforms with hi-fidelity interactive wireframes, tailored to align with TMHCC's branding guidelines while allowing individual broker customization.

Developed a modular design system, including style guides, component libraries, and interaction patterns, ensuring accessibility standards (WCAG 2.0 AA compliance) were met.

Provided analytics integration and tools, enabling brokers to gain actionable insights, refine strategies, and enhance service offerings.

Increased broker operational efficiency and premium growth through an improved user experience that facilitated better client engagement.

Enhanced platform adoption rates and streamlined workflows, allowing brokers to manage offerings more efficiently, both on desktop and mobile.

Empowered brokers with data-driven insights, reducing administrative overhead and strengthening customer relationships, positioning TMHCC brokers for long-term success in the competitive market.