Leading gaming provider in online sports betting and igaming
Virtual reality casino concept for a leading gaming provider, creating immersive social gambling experiences in impossible architectural environments.
Duration
5yrs
Team
4
Scale
Enterprise
Scope
United Kingdom and Europe
Overview
The engagement involved designing a proof of concept (POC) for a leading gaming provider in the iGaming industry, aimed at developing a fully immersive virtual casino. This innovative project sought to integrate live, real-money gaming and sports betting within an interactive and social virtual environment grounded in a research-led approach. The initiative prioritized accessibility and data privacy, ensuring WCAG 2.0 AA compliance and adherence to GDPR standards.
Challenge
Traditional online gambling platforms lacked the engagement and immersive experience of physical casinos.
The project needed to replicate the allure of brick-and-mortar casinos in a virtual space while enabling flexibility and innovation.
Ensuring security, fairness, and compliance with regulatory standards for live, real-money games and sports betting were crucial.
Research & Discovery
Conducted stakeholder workshops and persona development to identify user needs and engagement drivers in virtual casino environments.
Led competitive analysis to understand the landscape of existing virtual gambling solutions and identify differentiators.
Conducted usability testing to ensure the virtual environment was intuitive and met user expectations for interaction and immersion.
Solution & Deliverables
Designed a virtual casino environment featuring a detailed exterior and interior with advanced interactive live slot machines and sports betting zones.
Developed multiplayer social spaces and customizable avatars to foster real-time interactions among users, enhancing the social community aspect.
Integrated analytics tools to track user behavior, proving essential for optimizing future developments based on user engagement patterns.
Results & Impact
Results included improved user engagement by replicating the excitement of physical casinos within a virtual setting.
The social interaction features fostered a sense of community, anticipating longer play sessions and higher retention rates.
Positioned the gaming provider as an industry innovator, paving the way for future advancements in virtual gambling experiences.
Project Artifacts
Project Details
Industry
iGaming
Duration
5yrs
Team Size
4
Direct Reports
1
Scale
Enterprise
Scope
United Kingdom and Europe
Budget
<100K
Platforms
Virtual Reality, Retail, Web, Mobile and Native: iOS and Android
Regulatory
Heavy
Engagement
End-to-End Product management, Design, development and ongoing support