BES Supplies

Managing the vast product catalog revealed issues with information architecture, taxonomy, and usability on digital platforms.

The lack of defined user journeys and personas impeded effective engagement with diverse user groups, including tradespeople and DIY consumers.

Conducted user research and stakeholder interviews to gather insights into BES's business needs and user expectations.

Led workshops to develop detailed personas and user journeys for varied audience segments.

Performed data analysis to inform content discoverability and navigation restructuring processes.

Comprehensive redesign of web and mobile platforms, including restructured information architecture and taxonomy for improved navigation.

Delivered low, medium, and high-fidelity wireframes, optimized and rigorously tested for web and mobile usability.

Developed interactive prototypes and aligned content strategy, ensuring WCAG 2.0 AA compliance across all deliverables.

Results included improved user satisfaction, task efficiency, and cross-platform functionality as confirmed through testing and feedback sessions.

The persona-driven design enhanced tailored engagement with both professional and consumer users, bolstering BES's standing as a trusted supplier.

The project elevated BES's digital presence, reinforcing its operational objectives and adherence to data privacy and compliance standards in line with current regulations.