SEGA

SEGA needed to create a cohesive, immersive space bridging diverse gaming communities across different franchises and platforms.

Research identified the need for a secure, interactive environment that boosts customer loyalty while offering revenue opportunities through virtual goods, events, and partnerships.

Conducted stakeholder workshops to align business goals with community needs and expectations.

Led usability testing sessions to refine interactive features and ensure an intuitive user experience.

Developed user personas and journey maps to inform the design of personalized user engagement strategies.

Designed and developed a virtual world using OpenSim technology, featuring branded islands that drove social engagement and ancillary sales.

Delivered customizable avatars, personal spaces, and voice-enabled interactions, ensuring a personalized and immersive experience.

Integrated monetization through micro-transactions and exclusive content and introduced loyalty programs to enhance user retention.

Ran with a team of 5, 2 direct reports, over 1 year.

Commercial ownership of a budget between one hundred and five hundred thousand dollars, covering forecasting, change control and the commercial conversation with the client.

Enterprise programme delivered across United Kingdom, shipping to Web, Mobile Native iOS and Android.

Heavy regulatory and compliance context, so accessibility and compliance sign off were release gates rather than an afterthought.

I owned the plan, the schedule, scope and change control, the RAID log, and status reporting to the client sponsor.

Functional requirements written so developers could estimate honestly, with UAT and QA gates before each release.

Results included improved community engagement and strengthened connections between gamers and SEGA's franchises.

Ancillary revenue streams and loyalty programs supported financial sustainability, while ensuring WCAG 2.0 AA compliance bolstered accessibility.

Embedded GDPR-compliant data privacy measures established a secure, positive environment, reaffirming SEGA's innovative leadership in the gaming sector.