About
Sean Doherty
I am a senior product designer who takes products from research through user flows, wireframes, prototypes and final UI, and who owns what it takes to land them: the plan, the budget, the scope and the date. On every engagement in this portfolio the research, the journeys and the wireframes were mine, done hands on with junior designers around me.
Most of that work has been portals, ordering platforms and dashboards in regulated and high-trust industries: insurance, financial services, government and healthcare, alongside travel, gaming, retail and automotive. The method is the same each time. Watch people do the work before drawing anything, build the design system before the pages, treat accessibility as a property of the components, and measure the result once it is live.
Today the products are built as well as designed. SoloBusinessAI, FloraLoop and the ShelterPoint demonstration are working code I wrote with AI tooling, and the assistants inside them are designed the way I designed conversational systems before large language models: with the boundaries, the failure states and the handoff to a person decided first.
Location
Wildwood, Florida, United States. Remote, Eastern Time.
Experience
25 years in user-centred design, UX and UI, and delivery
Education
MIT Sloan School of Management, Artificial Intelligence: Implications for Business Strategy
William Jewell College, Business Management
Seinan Gakuin University, Japan, International Business
Industries
Insurance · Financial Services · Government · Healthcare · Travel · Gaming · Retail · Automotive · Recruitment
Career
Where the work was done
2024 to present
Florida, US
AI Product and Experience Consultant
SPD Digital Consulting
Designed and built SoloBusinessAI for a private investment group, the FloraLoop marketplace, the ShelterPoint policyholder demonstration for a large US carrier, and the DXP Auditor. Design system, brand governance and a digital experience platform blueprint for a specialist insurance IT services firm.
2016 to 2024
London, UK
Head of Digital User Experience and Innovation
Coforge Technologies
Led a design and research team of around twenty five while doing the research, journeys and wireframes on the engagements: Tokio Marine HCC portals, a Fortune 500 insurer's agent microsites, Adecco, British Airways, the British Library's 28,000 pages to WCAG AA, Channel 4 and Ofcom assistants, NHS and Kent and Medway proposals. Ran the Sitecore practice across fifteen clients.
2015 to 2016
Manchester, UK
eCommerce Operations and Product Director
Ampersand
Research, design and conversion programmes for Harvey Nichols, Poundland, Interflora and BES Supplies on Magento. Conversion up roughly 25 percent across engagements and 35 percent at Poundland.
2015
Manchester, UK
Senior Digital Programme Lead
Cornerstone Mutual Services
White-label platform and design system for more than 350 UK credit unions, accessibility first, with core banking integration. Workflow redesign cut manual effort by 30 percent.
2010 to 2015
Gibraltar and UK
Director of Operations, Product and UX Strategy
Betfred.com
Owned the customer-facing product end to end for the world's largest independent bookmaker, more than 70 people. Research and personas from real data, a full redesign, 250 experiments a year, and 100 percent year-on-year growth for five consecutive years.
2009 to 2010
London, UK
Director, Digital Strategy
Maverick Media
Digital strategy, audience research and campaigns for Nintendo, Sega, Sony PlayStation, Capcom and EA Sports.
2005 to 2007
US and India
Global Business Digital Director
The Designory
Nissan and Infiniti consumer and dealer platforms across 180 countries and 34 languages, a 140-person organisation on three continents, and a redesign that lifted Nissan North America's inquiries by 40 percent.
Expertise
What I bring
Research and user-centred design
- User interviews and contextual inquiry
- Personas built from data
- Journey maps and service blueprints
- Card sorting and information architecture
- Moderated usability testing
- Behavioural analytics and synthesis
UX and UI design
- User flows and wireframes, low to high fidelity
- Interactive prototypes, in Figma and in code
- Final UI and production handoff
- Portals, dashboards and workflow products
- Conversational and assistant interfaces
- Design critique and mentoring
Design systems and accessibility
- Style guide first, component library with every state
- Tokens shared by Figma and the codebase
- Brand governance across properties
- WCAG 2.0, 2.1 and 2.2 AA
- Accessibility as a release gate
- Checked automatically before release
Delivery and product
- The plan, the budget, the scope and the date
- RAID log, change control, sponsor reporting
- Requirements developers can estimate against
- UAT and QA gates before every release
- Build, measure, learn with OKRs
- Agile squads and third-party partners
AI products
- Products designed and built with model APIs
- Grounded retrieval and output guards
- Human handoff with context
- Evaluation corpora and regression tests
- Pre-LLM assistants on Teneo, Lex and Dialogflow
- Voice agents on real phone lines
Platforms and code
- Sitecore practice across fifteen clients
- Adobe Experience Manager, Umbraco, Kentico, Magento
- React, Next.js, TypeScript, Tailwind
- Supabase with row-level security
- Vercel, GitHub Actions, Playwright
- Built with AI tooling, shipped and live
Interested in working together?
Get in Touch