Monster Hunter Tri

Faced with the challenge of introducing Monster Hunter to a platform where it was previously unknown, the need was to simplify its steep learning curve.

The project required making extensive in-game knowledge easily accessible, aiming to engage players over the long term despite a platform shift.

Bridging the gap between newcomers and veteran fans was crucial for creating a cohesive, interactive experience that connected with the broader franchise.

Conducted in-depth end-user research to tailor experiences to client-specific needs.

Developed comprehensive user profiles and personas to inform design decisions, ensuring user-centric solutions.

Led information architecture optimization, facilitating seamless user navigation across digital platforms.

Redesigned the Monster Hunter website and social platforms, incorporating user walkthroughs, guides, and resources to support both new and veteran players.

Implemented digital features via Encyclopedia Gigantica, including forums and detailed product information, to build community and engage users.

Designed and delivered a virtual world replicating in-game environments, fostering community with social features like leaderboards and achievements. Ensured WCAG 2.0 AA compliance across all digital interactions.

Results included improved player engagement and brand loyalty, stimulated by interactive features and community-building initiatives.

Heightened brand awareness and retention were accomplished through accessible and immersive experiences that bridged the gap between new and returning players.

Established Monster Hunter Tri as a pivotal series entry by creating a welcoming environment that encouraged consistent player return and franchise loyalty. Ensured GDPR compliance and responsible data handling practices in all community interactions.