Hyundai Automotive
B2C and B2B product design and development for Hyundai's North American digital presence, achieving 40% growth in online engagement.
Duration
4 years
Team
25
Scale
Global Enterprise
Scope
North America
Overview
Hyundai Motors, a leader in automotive innovation, engaged to overhaul its digital presence in the U.S. automotive market. The aim was to enhance customer engagement and streamline operations through a modern and responsive digital solution. Grounded in a research-led approach, the project focused on designing and developing platforms integrated with advanced features to support evolving customer and business needs.
Challenge
Outdated digital platforms affected customer engagement and conversion rates.
Fragmented user journeys across B2B and B2C channels were identified.
Limited integration with backend systems for inventory, financing, and dealer management.
Needed real-time, personalized interactions and seamless promotional campaign support to improve customer satisfaction and drive sales.
Research & Discovery
Conducted in-depth user research and market analysis to inform platform redesign.
Led stakeholder interviews to gather insights for customer journey optimization.
Developed detailed personas and journey maps to tailor interactions to B2B and B2C audiences.
Solution & Deliverables
Designed and developed responsive web and mobile platforms with integrated real-time data exchange for inventory and dealership services.
Delivered advanced personalization features based on user behavior and scalable architecture to ensure system compatibility and future enhancements.
Provided high-fidelity wireframes, prototypes, UI designs, and ongoing platform management with performance monitoring and campaign execution.
Ensured WCAG 2.0 AA compliance for accessibility and embedded data privacy practices.
Project management and delivery
Ran with a team of 25, 4 direct reports, over 4 years.
Commercial ownership of a budget above one million dollars, covering forecasting, change control and the commercial conversation with the client.
Global enterprise programme delivered across North America, shipping to Web, Mobile.
Regulated context, with compliance review built into the release path rather than bolted on at the end.
I owned the plan, the schedule, scope and change control, the RAID log, and status reporting to the client sponsor.
Functional requirements written so developers could estimate honestly, with UAT and QA gates before each release.
Resource forecasting and staffing across a 25 person team.
Results & Impact
Achieved a 40% increase in online inquiries and sales within the first year.
Enhanced operational efficiency and promotional effectiveness, with a 30% increase in lead generation.
Improved customer satisfaction and engagement, positioning Hyundai Motors US as a digital innovator.
The scalable platform ensures Hyundai remains adaptable to future technological advancements and market demands.
Project Artifacts
Project Details
Industry
Automotive
Duration
4 years
Team Size
25
Direct Reports
4
Scale
Global Enterprise
Scope
North America
Budget
1M+
Platforms
Web, Mobile
Regulatory
Medium
Engagement
End-to-End Product Design and Development Management and product marketing