Loyalty

Avios

Agile delivery framework for Avios loyalty program, implementing Spotify-inspired self-organising squads with continuous delivery pipelines.

Duration

2m

Team

2

Scale

Enterprise

Scope

United Kingdom

Avios

Overview

The engagement with Avios, a leader in loyalty programs under the International Airlines Group, focused on reimagining their operational model to align with modern agile practices. Operating within the loyalty industry, the project emphasized a research-driven approach to foster scalability, autonomy, and innovation in their delivery processes.

Challenge

Avios needed to align its operational model with agile practices to improve scalability and innovation.

Research revealed issues with fragmented team structures, leading to inefficiencies and siloed operations.

They faced slow development cycles due to centralized decision-making and inconsistent agile frameworks.

Significant operational gaps existed, notably due to insufficient automation and lengthy quality assurance cycles.

Research & Discovery

Conducted stakeholder workshops to understand the current team dynamics and operational challenges.

Led competitive analysis of agile frameworks, focusing on the successful implementation of the Spotify Squad model.

Mapped user journeys and processes to identify bottlenecks and inefficiencies in development cycles.

Solution & Deliverables

Designed a Target Operating Model inspired by the Spotify Agile Squad Framework, emphasizing cross-functional and self-organizing teams.

Delivered a comprehensive blueprint for squad formation, roles, and responsibilities tailored to Avios's goals.

Proposed enhancements including continuous delivery pipelines and testing automation to promote incremental development and rapid prototyping.

Embedded accessibility standards and ensured WCAG 2.0 AA compliance across delivery methodologies for inclusive design.

Results & Impact

The consultancy enabled faster delivery cycles and improved communication through autonomous, cross-functional squads.

Results included enhanced collaboration and higher quality deliverables supported by automation and continuous delivery.

The model increased adaptability, allowing Avios to better respond to changing priorities and market demands.

Improved development speed and operational alignment were observed, contributing to a more streamlined and efficient process.

Project Artifacts

Project Details

Industry

Loyalty

Duration

2m

Team Size

2

Direct Reports

1

Scale

Enterprise

Scope

United Kingdom

Budget

<100K

Platforms

Operations team

Regulatory

Moderate

Engagement

Consultancy and design support

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