Adecco

Consolidating 52 brands required a careful balance between maintaining brand identity and achieving a cohesive digital presence.

Managing global compliance with data privacy regulations and ensuring accessibility for multi-language users.

Personalizing user experiences with a recommendation engine to match candidates with roles by skill and location.

Building a scalable, flexible CMS for regional content updates while managing high performance for global users.

Conducted in-depth end-user research, including user interviews and stakeholder workshops, to understand different personas — candidates, recruiters, and managers.

Developed user journey maps and personas to guide design decisions for diverse market needs.

Led usability testing with wireframes, iterating based on user feedback to ensure an intuitive user experience.

Consolidated 48 global brands within Sitecore to maintain distinct brand identities while simplifying management.

Designed a modular, scalable platform with low to high-fidelity wireframes, ensuring WCAG and ADA compliance at 99%.

Integrated a loyalty program with personalized notifications and incentives to enhance engagement and increase Net Promoter Score (NPS).

Results included improved operational efficiency and user experience through streamlined global system maintenance.

Personalized job recommendations heightened engagement, while the innovative loyalty program boosted both new and returning user loyalty.

Accessibility standards exceeded global benchmarks, reaching 100% compliance, enhancing inclusivity globally.

Improved NPS and user satisfaction, establishing Adecco's digital product as a scalable and engaging solution across diverse markets.