Video Gaming

I led the European launch of Monster Hunter 3 Tri for Nintendo, collaborating with teams in Frankfurt to design and develop MH's online and digital encyclopedia, Encyclopedia Gigantica. This platform housed detailed character data and included an interactive virtual village using Opensim technology, enhancing fan engagement and social interaction pre-launch.

Developed SEGA Virtual World, a proof of concept with themed islands for immersive gamer engagement. Features included a Welcome Center, Gaming Center for VR and competitions, Shopping Island for exclusive merchandise, and customizable homes. Built on OpenSim, it integrated personalization, social interaction, and monetization, redefining brand engagement and fostering loyalty.

We teamed up with CAPCOM early in the process to breathe new life into the Devil May Cry 4 brand. Together, we gave the iconic character a modern edge with a fresh color palette while staying true to its roots. By streamlining complex messaging, we made sure everything felt effortless and resonated perfectly with fans.

Working hand-in-hand with Sony, we dove into the world of Little Big Planet to create promotional content that felt as imaginative as the game itself. We refreshed the brand character with a new color palette and simplified the messaging, making sure everything showcased the creativity and community spirit that makes the game so special.

I led the European launch of Monster Hunter 3 Tri for Nintendo, collaborating with teams in Frankfurt to design and develop MH's online and digital encyclopedia, Encyclopedia Gigantica. This platform housed detailed character data and included an interactive virtual village using Opensim technology, enhancing fan engagement and social interaction pre-launch.

Developed a cinematic marketing campaign for Bayonetta, highlighting its dynamic combat, unique aesthetic, and fast-paced gameplay. Collaborated with PlatinumGames to craft a visually stunning trailer and executed a multi-channel strategy to engage audiences. The campaign generated significant buzz, critical acclaim, and strong sales, establishing Bayonetta as a leading action franchise.