eCommerce & Retail
Redesigned and implemented the SOFAs By You shopping experience for Harvey’s Furniture, seamlessly integrating online research with in-store visits. Delivered end-to-end product design and development, including user research and high-fidelity wireframes. Enhanced navigation and personalization to drive customers in-store to view and purchase or save selections for home checkout later.​
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Redesigned the digital platform for BES, a leading supplier of plumbing, gas, and LPG equipment, to enhance user experience and streamline product discovery. Delivered end-to-end product design and development, including user research, personas, and high-fidelity wireframes optimized for web and mobile. Restructured the information architecture and taxonomy to simplify navigation across a diverse product catalog. Integrated intuitive search tools, interactive filters, and a seamless checkout process to improve usability and drive conversions. The redesign resulted in a modern, user-centric platform that supported both B2B and B2C audiences, strengthened BES’s online presence, and increased customer engagement and satisfaction.
Revamped the digital presence for Poundland, a leading UK variety retailer, to better serve its B2B and B2C audiences. Delivered end-to-end product design and development, including user research, persona creation, and high-fidelity wireframes optimized for web and mobile. Restructured the information architecture and navigation to improve discoverability and usability across a diverse product range. Integrated engaging content, intuitive search functionality, and a seamless shopping experience tailored to the needs of individual shoppers and businesses. The redesign enhanced customer satisfaction, increased conversions, and strengthened Poundland’s online presence, ensuring it reflected the brand’s value-driven approach and commitment to user experience.
Redesigned the Demon Tweeks digital platform to enhance user engagement and streamline shopping for motorsport and automotive enthusiasts. Delivered end-to-end product design, including user research and high-fidelity wireframes. Improved navigation, intuitive search, and seamless checkout, boosting satisfaction and conversions for both B2B and B2C customers across web and mobile.