Travel & Hospitality

I led the product redesign of Contiki’s web and mobile platforms, applying a user-centered approach to enhance product navigation, mobile responsiveness, and automated personalization using detailed travel profiles and personas. This comprehensive product overhaul boosted engagement, aligning the digital experience with Contiki's brand and driving improved conversion rates.

Redesigned the British Airways Holidays digital platform to enhance user journeys and drive bookings. Delivered end-to-end product design and development, including user research, personas, and high-fidelity wireframes. Optimized web and mobile experiences with streamlined navigation, personalized recommendations, and intuitive tools, increasing customer engagement and conversion rates for vacation planning.

Redesigned Travel Ireland’s Community section, using user research, personas, and journey mapping to deliver web/mobile-optimized designs. Features included personalized trip-planning tools, interactive content, immersive visuals, and integrated booking. This boosted engagement, improved usability, and strengthened Ireland's digital presence, inspiring travelers to explore its cultural and scenic attractions.

Led the complete redesign of the World2Cover website, improving customer adoption and usability. Delivered end-to-end product design and development, including user research, high-fidelity wireframes, and mobile optimization. Enhanced navigation, accessibility, and engagement, resulting in a seamless user experience that boosted conversions and reinforced the platform's value in the insurance market.

Redesigned the digital platform for Sea Island Resorts, a luxury destination, to elevate its online presence. Delivered end-to-end product design, including user research and high-fidelity wireframes. Enhanced navigation, showcased immersive visuals, and integrated booking tools for web and mobile, driving guest engagement and streamlining trip planning for a premium experience.

Developed Virgin Australia’s mobile app to enhance loyalty and streamline travel management. Delivered end-to-end design, user journey mapping, and high-fidelity wireframes. Features included real-time flight details, booking, and loyalty access. Optimized for iOS 7+, it reused web functionality for rapid deployment, boosting engagement and reinforcing a customer-centric strategy.

Consulted for Avios, designing a modern Target Operating Model inspired by Spotify's Agile framework. Recommended cross-functional squads for end-to-end delivery, supported by automation and operational teams. This approach enhanced agility, streamlined operations, and fostered innovation, enabling Avios to scale effectively and meet evolving customer needs across its global loyalty programs.

I led the product redesign of Contiki’s web and mobile platforms, applying a user-centered approach to enhance product navigation, mobile responsiveness, and automated personalization using detailed travel profiles and personas. This comprehensive product overhaul boosted engagement, aligning the digital experience with Contiki's brand and driving improved conversion rates.

Redesigned Spirit Airlines' digital platform to enhance user experience across web and mobile. Conducted user research, developed personas, and streamlined booking workflows. Integrated dynamic pricing, personalized recommendations, and intuitive navigation. The redesign improved customer satisfaction, increased bookings, and solidified Spirit Airlines' position as a leader in budget-friendly air travel solutions.