Monster Hunter Tri (Gaming – B2C)

 

Platforms: Web, Mobile
Role: End-to-End Product Management and Product Design

 

When Capcom released Monster Hunter Tri for the Nintendo Wii, the challenge was to introduce a deeply complex cooperative game to an entirely new audience while maintaining engagement among veteran players. As Product Design and Management Lead, I directed the design and delivery of an integrated digital ecosystem that expanded the game’s universe beyond the console, helping players learn, connect, and build community through immersive online experiences.

 

I led teams in redesigning the official website, social engagement platforms, and the Encyclopedia Gigantica companion hub. To lower the learning curve, we developed guided onboarding flows, interactive tutorials, and detailed monster data libraries to help players understand the game’s intricate systems. I also designed a virtual world inspired by the in-game villages, allowing players to explore, socialize, and purchase collectible merchandise. Through user research, persona creation, and iterative testing, we crafted an experience that blended education, exploration, and community. Our modular design approach ensured scalability, while forums, leaderboards, and achievements fostered ongoing interaction.

 

The initiative transformed how players engaged with Monster Hunter Tri, creating a thriving online ecosystem that extended the game’s life well beyond launch. Player engagement increased dramatically, with communities forming organically across regions. The ecosystem deepened brand loyalty, expanded awareness of the franchise, and bridged the gap between new and experienced hunters. By combining intuitive UX design with thoughtful community-building strategy, we established Monster Hunter Tri as a defining digital experience that set the tone for future entries in the series.