BES – Plumbing and Gas Supplies eCommerce Redesign

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For BES, I led the end-to-end UX and UI overhaul of a 15,000-product eCommerce platform used by professional tradespeople and DIY customers. The challenge was to simplify complex product discovery while improving speed, clarity, and conversion.

 

I began by conducting field research and persona development, segmenting users by technical proficiency and purchase behavior. I re-architected the information structure, designed new navigation and filtering systems, and created high-fidelity prototypes emphasizing clear hierarchy and responsive layouts. The visual design modernized the brand’s utilitarian feel without compromising performance.

 

Post-launch metrics showed faster product find rates and a significant increase in repeat purchases. The new UX balanced functionality and accessibility, giving both trade and retail customers an efficient, friction-free shopping experience.