Global Banking Client – Personalized Mortgage Planning Platform

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Platform: Web, Mobile
Role: End-to-End Product Design

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I served as UX/UI lead for one of the world’s largest financial institutions to reinvent its mortgage and remortgage experience in the UK market. The challenge was to simplify complex decision-making while instilling trust and transparency through user-centered design.

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I led research sessions with borrowers and advisors to identify pain points across the mortgage journey. I created personas, user journeys, and wireframes integrating comparison tools, calculators, and step-by-step guidance. The UI emphasized visual simplicity and reassurance through clean typography, soft color palettes, and accessible layouts. I also designed interactive prototypes used for stakeholder alignment and usability validation.

 

The project earned strategic roadmap status within the bank for its innovation and customer empathy. The new UX reduced friction, increased comprehension, and redefined the digital mortgage experience through personalization and clarity.