Virtual Reality Casino POC (B2C & B2B)

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Discipline: Innovation, Product Design, Immersive Experience Design
Role: End-to-End Product and UX/UI Design Lead

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As part of an innovation initiative for a leading gaming provider, I designed a fully immersive Virtual Reality Casino proof of concept (POC) to reimagine the future of online gambling. The project aimed to merge real-money gaming, sports betting, and social engagement into a single virtual environment, creating a next-generation experience that bridged physical and digital entertainment.

 

I led the entire UX and product design process, starting with research into player behavior, motivation, and engagement triggers. I mapped user journeys, defined interaction models, and developed 3D spatial layouts that captured the atmosphere of a live casino within a virtual world. Working closely with Unity developers and 3D artists, I designed immersive environments, customizable avatars, and interactive interfaces for live slot machines, sports betting areas, and multiplayer lounges. The UX flows incorporated fairness, security, and regulatory compliance without compromising fluidity or immersion.

 

The resulting prototype introduced a new interaction model for digital gaming, where real-time play and social spaces fostered engagement and longer participation. Built-in analytics provided data on player behavior, guiding future iterations. Although a proof of concept, the Virtual Reality Casino demonstrated how immersive design can combine technology, entertainment, and human connection to create an entirely new form of digital experience.